March 29, 2025

In today’s insurance landscape, speed is the name of the game. Carriers are investing heavily in automation, artificial intelligence (AI), and digital platforms designed to expedite the property claims process. On the surface, this sounds like a win for everyone — who wouldn’t want a quicker payout after suffering a major loss?

But here’s the truth: when it comes to property insurance claims, faster isn’t always fair.

The Push for Speed Comes with a Cost

Following a storm, fire, or other catastrophic loss, policyholders often find themselves dealing with overwhelming circumstances — physical damage to their home, emotional trauma, and a mountain of uncertainty. In these moments, they turn to their insurance company for help, trusting the process to be fair, thorough, and timely.

However, technology is replacing conversation, and speed is replacing scrutiny. Many claims are now assessed using:

  • Automated damage estimation software
  • Aerial or satellite imagery
  • Chatbot-driven communications
  • Centralized adjusting centers located hundreds (or thousands) of miles away

The intention behind these tools is understandable: streamline operations, reduce cycle times, and cut overhead. But in practice, it often means key damage goes unseen, policy language is misapplied, and payouts fall short of what’s needed to restore the property.

The Human Element Is Missing

AI doesn’t ask follow-up questions .It doesn’t spot mold in a crawlspace or understand how smoke permeates porous materials. And it certainly doesn’t advocate for a homeowner who doesn’t realize their Additional Living Expenses (ALE) coverage should apply when they’re forced to stay in a hotel for weeks.

Property insurance claims are not one-size-fits-all. They involve nuance, interpretation, and context — none of which can be fully captured by automated systems. That’s why, in a growing number of cases, homeowners are left feeling confused, frustrated, and under-compensated.

Where Public Adjusters Make the Difference

This is where a licensed public insurance adjuster plays a critical role. Unlike the insurance company’s adjuster — who works for the insurer — public adjusters work exclusively for the policyholder. We level the playing field by:

  • Reviewing and interpreting the policy to ensure all available coverage is considered
  • Conducting in-person inspections to document the full scope of damage
  • Preparing a detailed estimate based on real-world rebuilding costs
  • Negotiating with the carrier to secure a fair and complete settlement

Having spent nearly two decades inside the insurance industry, I understand how claims are processed, how denials are justified, and how underpayments are rationalized. Now, as a public adjuster, I use that knowledge to advocate for property owners — helping them regain control in a process that can otherwise feel one-sided and opaque.

Technology Has a Place — But So Does Experience

Let me be clear: technology is not the enemy. When used responsibly, it can enhance the claims process. Drones, digital platforms, and automation have their advantages — especially for handling high volumes in catastrophe situations.

But when speed becomes the priority over accuracy, the system fails the people it’s meant to serve.

Property owners deserve more than just a fast answer. They deserve a correct and complete one.

Final Thoughts

The future of insurance claims may be increasingly digital, but justice still needs a human touch. If you’ve experienced a loss and are unsure whether your claim was handled fairly — or if you’re preparing to file and want to do it right from the start — don’t go it alone.

As a licensed public adjuster serving Mississippi and Louisiana, I’m here to ensure your claim is handled with the attention, accuracy, and advocacy you deserve.

Need help with a claim or want to schedule a consultation?

About the author 

Christopher L. Friedley

When Hurricane Katrina landed in Mississippi in 2005, my world changed forever. At the time, I didn’t even know what a public adjuster was—I only knew that the system felt unfair, and policyholders like my in-laws were left to fight an uphill battle. I became an insurance adjuster that year, working claims for insurance companies for the next 19 years. I thought I was doing the right thing yet over time, I saw too many policyholders facing the same frustrating battles, often unaware of their rights or how to fight back and claim a fairer settlement to restore their home after damage.

I knew I could make a bigger impact by advocating for the individuals, families, and business owners in my community—not for the insurers. In August 2024, I left my role at a global claims adjusting firm and launched my own public adjusting firm. Now, I use my insider knowledge to help homeowners and business owners navigate their claims, fight for what they’re owed, and regain control over their recovery.

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